Treeline Well-Being is a health and wellness coaching practice rooted in sustainable habits, movement, and whole-person wellbeing. Inspired by the treeline of the Colorado mountains, Treeline aims to feel grounded, approachable, and connected to the outdoors.

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The project focused on exploring and refining a more handcrafted organic vibe, with an emphasis on the wordmark and typography choice. We also explored and array of color to develop a flexible visual toolkit that could be used across digital and print applications as the brand grows.