SEWDOPE UPHOLSTERY

Based out of Venice, FL, Sew Dope Upholstery specializes in custom upholstery and bringing new life to furniture and interiors. The identity aimed for an edgy, energetic feel inspired by surf and skate culture, balanced with a clean, polished finish.

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The project started with a broad exploration of logo sketches before narrowing into a refined custom wordmark. I focused on shaping the letterforms and proportions to give the name a distinct personality while keeping it versatile across the brand.

SKETCH PROCESS